Carys is Head of Creative at Kith&Kin, bringing sharp creative judgement, thoughtful ideas and a meticulous eye for detail to every project. As a Welsh speaker, Carys brings a close understanding of the language, culture and communities we work with.
With experience spanning clients large and small, Carys works across brand, print and digital, with a particular love for typography and anything that ends up on paper - a passion that led to being awarded membership of the International Society of Typographic Designers.
Wales Millennium Centre marked its 20-year milestone with a landmark gala — an evening designed to honour two decades of cultural impact while looking boldly toward the future. With the theme Fire the Imagination, the event brought together artists, partners and supporters to celebrate the Centre’s journey and its ambitions for the years ahead.
For the occasion, Carys crafted a refreshed visual identity that built on the existing brand mark and typography while giving the gala its own distinctive character. The creative direction centred on warm, glowing gradients and refined type treatments, capturing both the sense of celebration and the forward momentum at the heart of the event.
Carys was tasked with creating the brand for Pizza Boys—a TV series that follows Jez and Ieuz (plus their trusty van, Smokey Pete) as they hit the road in search of Europe’s tastiest dishes. The show’s energy is equal parts travel, food, and friendship—so the identity needed to feel bold, joyful, and ready for adventure.
The brand draws on playful typography, warm colour palettes, and visual nods to roadside diners and pizza box nostalgia. Carys created a suite of illustrated maps to chart the boys’ journey across Europe, using a hand-drawn style that captures the spontaneity of the series. These illustrations were used across social media, alongside content templates, promo graphics, and GIFs to keep the tone fun and food-forward. As a little in-joke (and homage to the French setting), Carys calso designed a friendly snail mascot—just for fun, but he quickly became a favourite within their team.